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Instagram Marketing for Beginners

Have you spent months maybe even years trying to grow your Instagram in a real and meaningful way with genuine interaction but have barely seen your numbers change or your sales from Instagram increase?

Well, that’s what we are excited to announce here today. We have partnered with the amazing people at Modern Thrive to offer you lovely people a 3 day live Instagram workshop that will cover the important transformative strategies that will have your Instagram buzzing. The workshop will cover:

  • Finding your target customer
    (know who your people are and where they hang out)
  • Optimizing your Instagram profile
    (so when said people arrive on your profile they will feel you are the account that they have been waiting for their whole lives!)
  • Creating an effective content strategy
    (So your people like and comment on your feed and keep coming back for more!)
  • Creating engaging visual content strategy that stands out
    (Your people will be able to single your post out from the thousands of others they see and get that warm buttery trust feeling every time they see your posts, so when you say here’s my awesome service or product they’ll say yes please!)

Here is how it will go down:

There will be 3 jam-packed step-by-step live sessions that will also be available on demand if you can’t make it. Not only that (I know! This is INSANE!), you’ll get daily emails packed with resources to help you put what you learned into action.

We love Instagram here at Buzzing Creatives and have often said that it is the single most important social media platform you need to grow your business and increase your sales or reach. But you need to start right and even if you have started you need to know what to do next in order to make Instagram that magic-wand tool for you as it has been for so many others. With these key actionable strategies packed into the workshop we believe your Instagram can transform your business!

5 Reasons Google Photos is the new must have tool

5 REASONS GOOGLE PHOTOS (1).png

I have a thing for new tools and apps.  I love trying new things that make my life easier. But more so what makes me run my blog or business smoother.

Google photos is one of those.  Not only do you need this for your blog or business but you need this for your personal life!

With the advent of digital photography, long gone are those days of family albums with those limited amount of photos taken over a particular amount of time. Now we take endless amount of photos with our phones that you can’t even count them.

They start taking room on our computers and devices, so we back them up on hard drives. But there is always that fear of - what if you lose your hard drive? What if there is a fire? What if your hard drive just stops working?

This is when Cloud storage for photos comes into play. Now there are many services out there: icloud, Amazon, dropbox, one drive, and more!

The key here is to determine which one suits you the best. Which one provides more value for less. After have my fair share of trial and really researching.  I am currently recommending Google Photos to everyone.

Here are 5 reasons Google Photos is the new must have tool:

 

1. It’s free for unlimited storage

Yep, you read that right, Google is the first company to provide unlimited storage for your photos for free.  The only catch is that with the unlimited storage, Google will compress your photos, and there is a limit to the photo size (16 megapixels) and video size (1080p).  This really isn’t a big deal, the compression of the file size of your photo is not really that noticeable, even when you zoom in.  Unless you are in the photography business or a serious photographer, this shouldn’t concern you much.  (If you are a photographer, then google drive is a great option, but it is a paid option) Any which way, you should also be storing your full quality, full size photos in another place along with google photos.  An external hard drive is always great place to backup your photos as well.  
 

2. Has amazing editing apps

This isn’t something new to cloud photo services. But Google photo makes this super easy with each photo editing option having a slider that you can easily control.  The best part of Google Photos is this amazing thing called “Assistant”.  This is a really neat function Google Photos has. Google photos creates stories, animations, collages, videos etc. for you with your photos and videos.  This is great! I just saw a video compilation of photos and videos from a recent road trip that Google photos assistant put together and it was amazing to watch!
 

3. It's easy to use and figure out, but most importantly it makes your life easier when it comes to photos!

Installing Google Photos backup on my laptop and the google photos apps on my phone has made my life easier.  It has a user friendly interface, which makes it easy to use and figure out. Using the different organizing and searching abilities makes it super easy to access my photos, organize them, share them and back them up. Now my photos on both my laptop and phone are automatically backed up and I don’t have to worry!

In fact, Google photos is so awesome and wants to make your life so much easier that when your phone is full it will ask you if you want to delete the photos on your phone that are already backed up on Google Photos!    
 

4. It has amazing organizing and searching features

Google photos takes the recognizing technology to a whole new level! Google photos has a great feature where they are able to recognize the location of the photo - even the old photos taken on a digital camera! And of course images that were taken when your location was turned off, it recognizes that location as well.  It does this by identifying landmarks, for example if you have the eiffel tower in the photo, it will be able to identify the location and label it correctly as “paris”.  

The technology that Google photos uses for recognition is so amazing that it is able to recognize the difference in dog breeds. So if you type in “golden retriever” in the search bar it will only turn up photos of golden retrievers and other types of dogs won’t show up.  

In fact there are more levels to this amazing search feature.  You can search, food - “pizza” or food in a particular location - “pizza in new york” which will then result in photos of pizza that you took in New York or “snow and mountain” which will then result in photos of mountains with snow or taken on a mountain with snow.  

And when it comes to people, the facial recognition abilities are amazing.  Once it labels a person, it is then able to recognize that person all the way back to infancy!
 

5. Easy to Share

Google photos makes sharing your photos easy. You can upload photos directly to social media networks such as twitter, facebook, google + and more.  Another neat way you can share with Google photos is by creating a url which you share. This Url then takes visitors to a page with photos you have selected and put together!

why you should schedule your social media

You know that feeling of being so overwhelmed with your to do list and even though you have put hours and hours into your blog and business still there is not enough time? That is because we need to spend time working smart and not necessarily hard. Thus having systems in place is the key here. Automating aspects of your business and blog such as social media will not only save you time it will help you better understand your audience. Therefore Scheduling your social media becomes vital to your blog or business’s success.


So if you have not been scheduling your social media then my friends, it’s never late to start.

Here are reasons why you need to schedule your social media:


1. Understand your audience and what they want


Social media scheduling has meant that now I have more time to use the social media scheduling applications to understand what content works and is popular with my audience and what content isn’t. Or more importantly via the analytics that is provided through these scheduling platforms we are more able to understand what the optimal times are for us to be posting to the different social media platforms. This then informs our publishing schedule, what type of content is posted and on what social media platform.
 

2. YOU WON’T MISS THE IMPORTANT DATES!
 

We all know how hard it can be to remember important dates when it comes to our personal life.  This becomes even harder when it comes to our business and to remember all the important dates that are relevant to it.  Scheduling your social media ensures that you don’t miss out on the important dates - whether that’s mother’s day or national waffle day. This doesn’t just let you plan and schedule your content beforehand according to the different holidays but it also lets you adjust your content around the holidays depending on if that is a high traffic time or low traffic time for your blog or business.  
 

3. MAKES YOU SMARTER WITH YOUR TIME AND THEREFORE YOUR PRODUCTIVITY


Posting to social media can be time consuming but it is necessary to our businesses and blogs.  Thus instead of spending your time everyday trying to publish to each social media platform, scheduling your social media allows you to allot that time to your content or your business.  It also allows you to be strategic when it comes to your social media since you are planning ahead of time.  For example, posting to Instagram 2-3 times a day at intervals when you are starting off is crucial to growing your account. But this would be highly time consuming task if we didn’t schedule these instagram posts beforehand. Thus automating your social media is a key to increasing your productivity. Having systems in place is key to any successful business.
 

4. YOUR PRESENCE IS CONSISTENT
 

Having people being familiar with your brand enough that they are able to recognize you is important. Thus it becomes important to be consistent on social media.  If you are appearing in people’s feed consistently with valuable information or content that is of interest to them they are more likely to become familiar with you, your face, your brand and thus more likely to trust you which directly affects your traffic and sales. Thus scheduling social media takes away this burden since you don’t have to worry about this aspect of your blog or business since it will be automated.  Now you have time to build relationships with your audience by taking time to engage with your followers.  

Now that we have established the power of scheduling your social media you can head over to a social media scheduler, signup and start scheduling! (We use Hootsuite for buzzing creatives)
 

There are many options available out there when it comes to social media schedulers. It just depends on what you are looking for.  

We personally use and love the scheduler from our home town of Vancouver, HOOTSUITE.  Not only does hootsuite provide you with social media scheduling it is much more than that.  It is an entire social media management system.  

  • You are able to track and monitor all your social media platforms on their dashboard. We run quite a lot of different online businesses and blogs. We are able to use our one hootsuite account to monitor social media accounts for all those business.  
  • Not only can you schedule your social media on hootsuite, but you are also able to monitor your social media.  This enables you the ability to see what others are saying about your business or blog and how they are interacting with your content.
  • Plus they provide you with a weekly analytics report!


There are lots of other social media schedulers/management tools you can also checkout, such as Buffer, Later (for instagram, also from our hometown of Vancouver), Tailwind or Boardbooster (for pinterest, we personally use Boardbooster and love it!) & more!

*please note some of the links in this post are affiliate links, we receive a small amount of commission via these links. With this we are able to run this blog and provide free and valuable content to you. 

top 5 gift picks for the creative entrepreneur

gifts for creative entrepreneurs

As Creative Entrepreneurs or if you know any creative entrepreneur you know that the costs can get high, especially when you are starting out and learning all the tricks of the trade. So why not give a Creative Entrepreneur a gift that helps them along on this journey. These gifts for Creative Entrepreneurs that we have put together will definitely be appreciated! 

Giving gifts is something I really enjoy. The thought of getting someone, however big or small, and seeing the look on their face when they open it, is one of the most rewarding experiences. I actually love giving gifts for no special reason, often times if I see something that reminds of anyone in my life that I hold dear to my heart, I will surprise them with a gift. Those gifts are always the best ones - the unexpected gifts.  

Some of the best gifts are the gifts that you know the gift receiver really needs but hasn’t been able to purchase for themselves.  It’s also really important to reward yourself as a creative entrepreneur and buy yourself something.  

We have put together a list of gifts for Creative Entrepreneurs. These can be given over the holidays or actually any time of the year, whether it’s a special occasion or not! So these are gifts that we have put a lot of thought into. They are either something we personally have invested in and have reaped benefits from and would love you to do the same, or the same for the creative entrepreneur in your life.  Or they are gifts that we wish we had to help us along this journey, resources and tools that would have helped us immensely.  

here are our top 5 gift picks for the creative entrepreneur:
 

  1. CONVERTKIT 

    The first pick is an email marketing platform that does more than emailing your list, CONVERTKIT : has been by the far one of the best investments we have made. It has had the biggest impact on our business growth.
    We have seen our email list grow so quickly over the last few months. Convertkit makes everything easy: automations, integrations, sequences, broadcasts, opt-ins, landing pages and more!
     

  2. INSTABUZZING

    As a Creative Entrepreneur we have to invest in learning thus we have to invest our time and money, so as I always say one of the best gifts to give an online entrepreneur, small business owner, new blogger etc is an e-course. Check out our Instagram Course for Creative Entrepreneurs - INSTABUZZING. Any of our Courses would make a great gift this holiday season! 
     

  3. BLOGGING CLARITY

    Continuing with the theme of learning - Blogging Clarity is a great resource with so many courses to help along anyone new to this online blogging/small business world - learn pinterest, content planning and media kits!
     

  4. SCREENFLOW

     ScreenFlow is also one of the best investments we haver personally made. It is much more than just an average screen recorder.  You are able to do so much to make your videos super Youtube friendly aesthetically and more! We use it for our tutorials, youtube and all our ecourse video material. It has allowed us to do so much for our business and the investment was worth every penny!
     

  5. HIPMEDIAKITS

    With so much always on our plate, we have personally learned to outsource to become more productive in our business. Hey, we can't learn and do everything all at the same time! So when it comes to things like MEDIA KITS for your blog, small business, etsy shop etc. we highly recommend purchasing already done templates and trust me, when I say the best place to get the best value for your money is HIPMEDIAKITS!

 

pssstttt...why not pass this list onto your friends, significant other and family as gift ideas for you!

*please note this post contains some affiliate links
 

7 Ways to Use Instagram Stories for your Business and Blog

With the many changes that Instagram has rolled out in 2016 there has been lots to learn and adapt to.  

Algorithm changes means Instagram now shows your followers your post not chronologically as posted but through a smart feed - meaning Instagram decides if your posts get shown and when it shows up for your followers.

This is why I urge you to utilize Instagram Stories. This way even the followers that are not seeing your posts can still view your content via Instagram Stories. Therefore you are able to reach more followers through Instagram stories.

Instagram Stories Vs your Instagram Grid

While for you Instagram grid you really have to think with intent for each post (making sure that each post fits with your grid visually and theme wise, all the editing you have to do, etc.). Whereas with Instagram Stories - the stories only last 24 hours! You really don’t need to worry about maintaining the perfect lighting or the colour theme on brand.

Hint: Check out the analytics to see what sort of content your audience enjoyed the most!

Don't forget to check out our FREE Instagram Course! Click the Image below to sign up:

 

Here are many ways you can use Instagram Stories for your Small Business or Blog:

Check out our Step by Step Instagram Tutorial!

Make yourself more relatable!

Instagram Stories is a great way to humanize your brand and showcase your personality. It’s a great way to connect with your audience and thus make you more relatable. And we all know that making yourself relatable, connecting with your audience, humanizing your brand is key to marketing your business or blog. This goes a long way when you are trying to increase your traffic, followers and sales! The more people like you and resonate with your personality the more likely they will buy from you.  ** Note: We cover this in module #5 in our Instabuzzing Course  **

Behind the Scenes

Continuing with our last point, this is a great place to show your followers some behind the scenes of your business or blog.  This is something that is often times hard to do on other aspects of social media - like on your blog posts, twitter, on facebook etc. Where things are more official and professional.

For example, if you are a creative, a blogger, a writer, or an etsy shop owner this is a great place to showcase your step by step process and let in your audience.  

Further Reading: How to use Instagram for Etsy Shops

Quick Tips & Tutorials

This is also a great way to share value, that is share your knowledge thus build trust with your audience.  You can do a daily tip, or a series on a topic.

It’s a great place to talk directly to your audience.  You can do a Q & A, or impart advice. You can utilize Instagram Stories to share quick tutorials.  “How to” videos, or step by step processes but remember to make it quick!

Discounts, Perks, Coupons & more!

Instagram Stories is a great tool to give your followers exclusive discounts and coupons. This is also gives your followers on Instagram a feeling of exclusivity.  You can also mention at the starting of your story that there will be an exclusive code for them at the end - so to stay tuned. This encourages your viewers to watch the entire story to get to the code.  

Further reading: how to use Instagram to drive sales without being too salesy

Affiliates

I have also seen many bloggers and small business owners use this space to promote their affiliate links or codes

Build your email list

Instagram Stories are also a great tool to incorporate into your email list building strategy. Promote your freebie on here and promote the corresponding link where you would grab their email address.  You can also promote your facebook group by inviting your followers to join and sharing your link to the group.  For all these links use a link shortner such as bit.ly and type it on the screen so your followers can screenshot it.  

 Further reading: 10 Reasons Why We Love ConvertKit

Announcements

Make announcements for promoting events. Promote your webinars, your facebook lives and share your latest blog post.  Share your accomplishments and major milestones, also share your journey and story - even the hiccups along the way.

 

If you are giving away exclusives, imparting valuable knowledge, showcasing your personality, inviting your followers into your private facebook group - this makes your followers to want to watch your Instagram Story again and again.  This is especially great since it is not guaranteed that all your followers are seeing your Instagram posts.  So go ahead and give Instagram Stories a try.  Pay attention to keeping  your stories in line with your brand, sharing what you are comfortable with and observing what your audience reacts best to! But remember to be yourself. People love watching real and interesting people and what they do, so don’t forget Instagram Stories is about you so as long as it is still in the confines of your brand!

10 reasons we love ConvertKit

10 reasons we love convertkit

Here is the thing, we don't endorse anything we wouldn't use ourselves.  And one thing we are constantly recommending is CONVERTKIT.  If there is one investment (okay two) that we made early on in our business that has had the most return it is hands down CONVERTKIT and Squarespace.  

We heavily rely on CONVERTKIT for our business, everything from automating our email list, to setting up funnels for our paid products, to our free email courses, creating landing pages, getting valuable insights on our audience and more! 

We do admit, it has a little learning curve - but with the amazing knowledge base and also amazing support team you will be on your way quicker than you realize. And investing your time learning it will pay off big time!

We have only been utilizing Convertkit for about 6 months and have been able to grow our email list from nil to over 2000! Without really putting our full efforts into doing so. 

Why I love Convertkit after using it only for 6 months

1. More of your emails get opened

That is because CONVERTKIT really pushes for plain simple design for their emails. Other email marketing platforms such as Mailchimp put a heavy value on design. Although having a pretty email newsletter to send out sounds great, what actually ends up happening, due to the algorithms of email programs, those types of emails end up in the Spam or Junk folder.  This is because these email platforms recognize these emails full of flash and too many graphics etc. as spam.  Convertkit’s approach is simplistic back to basic type of design which I am liking. It means I spend less time on something (design) of my newsletter which is more likely not to be read, but instead work on the word copy and getting my message across.  Which is supposed to be the point of a newsletter anyways, right?

2.  You don’t need another program for Opt ins

 With CONVERTKIT you can create forms and landing pages to gather email subscribers. This makes adding FREEBIES, Opt ins, or Content Upgrades to your site and blog posts super easy! We have seen our email list explode with this particular feature that Convertkit offers.

3. Sequences/email course

CONVERTKIT has an amazing feature which they call Sequences that makes creating and implementing email courses super easy! We utilize the sequences option for our FREE Instagram Course and FREE Canva Course.  

4. Grow your income because, well FUNNELS!

All these things, landing pages + sequences have lead our business to grow.  We are able to utilize all these features of CONVERTKIT in together to implement our Sales Funnels. Where subscribers are funnelled through this sequence: freebie → put into sequence (free course) → then eventually sales pitch for paid product. 

 

5. Tags!

I cannot tell you how much this has helped us really narrow and target particular subscribers with particular emails thus campaigns and material/information.  In CONVERTKIT you are able to assign various different tags to each subscriber. And you don’t get charged for duplicate subscribers because with Convertkit there is no such thing.  You can sign up for various opt ins or freebies that we offer but you will only end up on our list once.

5. Broadcasts

In CONVERTKIT you are able to send individual emails called broadcasts to a specific group of subscribers. Whether that be subscribers tagged something or subscribers that signed up for a particular freebie.  It is can be super targeted and you can schedule it!  You are also able to RESEND emails that are unopened.  

7. Automations

CONVERTKIT has made automations super easy and I love how tags work with the automations on Convertkit. Thus you can end up on our email list by signing up for several things (freebie, join our newsletter etc) but you will be on our list only once. But in the Automations section of Convertkit I am able to set up automations that instruct Convertkit to tag particular people coming in from particular landing pages or particular freebies to be tagged with a corresponding tag.  I am also able to set up automations that then put them in a sequence of my choice.      

8. Integrations

CONVERTKIT has Integrations with  many platforms! This makes our lives much easier. Instead of having to import emails from another platform, it is already done for you! For example, with our Teachable integration, whenever someone enrols in our courses, their email is also automatically added in our Convertkit list and we are able to place those subscribers in sequences or tag them! This makes the entire process seamless and easy. 

 

6. Reports

CONVERTKIT produces reports for all your emails sent, where you can analyze which of your emails were opened and what is the best time to send them thus adjusting and learning what works best for your email open rates. It also indicates the conversion rates for all your forms and landing pages!

 

10. Their amazing support team  

Here is the thing, I ask a lot of questions and I have asked the CONVERTKIT team LOTS of questions. They were not only really helpful but also super patient.  Not only that - but they have an amazing knowledge base with instructional videos and step by step text instructions where lots of your questions are answered.  

*note this blog post includes affiliate links - we only include affiliate links of products that we either use or highly recommend

How to create free amazing graphics for your blog & business

How to create amazing graphics for your blog and business using Canva

 

We all know that visual communication has become more and more important over the last decade or so.  The growth of Instagram, Pinterest and Tumblr is a clear indication of this.  Thus for good graphics become vital to the success of your blog and business.  

A catchy headline and a eye catching graphic is what will draw readers to your blog.  And with Pinterest being a lot of bloggers and small business’s highest referral site we now need to create amazing graphics that will not just get pinned over and over again but will also make people click through to your blog or site.  

Keeping your brand in mind and having big text overlays usually help with this.  

Now I know that many of us want to be able to create those amazing graphics but are not as tech savvy. No worries - that was my fears way back in the day when I started to blog.  

This is where Canva enters!

What is Canva?

 

Canva is an amazing FREE online tool that makes designing your own graphics, pdfs, and documents super easy with simple drag and drop features.  Canva also provides free templates and already designed layouts for you to use and manipulate to make them your own.

 

Why Canva?

 

  • First off it is free
  • It is super easy to use - simple drag, drop, click features
  • It is very intuitive
  • They provide you with already designed layouts - half your work is already done!
  • Easily sharable and editable graphics
  • And more!

 

The key things to keep in mind when creating graphics

 

  • Keep your brand in mind - your colours and fonts are included, also the mood of the graphic (feminine, monochrome, fun and colourful etc.)
  • Try to keep you graphic clean - lots of white space always works!
  • Make sure your text sticks out - make it big and clear to understand, don’t overcrowd
  • Make sure your message comes across clearly
  • Remember to put your website address somewhere on the graphic
  • Just have fun and play around, test various different types of graphics and see which one works!

We have put together a QUICK CANVA TUTORIAL video for you. We also share a step by step below with images and text.  

 

psssttt....guess what? this was just a quick video, a teaser if you will! We actually have a FREE CANVA COURSE for you! Enrol now by clicking the graphic below:

How to Use CANVA:

1.Head over to www.canva.com - if you don’t have an account create one, it’s super easy and     quick to do. If you already have an account sign in!
 

2.You will then appear on the home page, where you can select what type of graphic you      would like to create - Canva has a huge range of types of graphics for you to choose      from -    everything from pinterest graphic, email header, business cards, ebook book    cover, Instagram  post and more!

 

3. Once you select the type of graphic, in the following screen, on the left hand side you will      see various different layouts that are already designed by Canva. Most of them are free to use!

4. Select one by clicking on it and it will load on the page

5. Now you can customize the graphic to make it your own - with different fonts and    colours    that fit your brand and style!

6.To change the colour of the background click on the background and a colour palette    appears on top - click it and more colours appear, it’s easy as clicking another colour  and the colour of the background changes

7.To change the text to type in your own copy, click the text box, highlight the text and start typing your own text


8.To change the font style and size - click the text box and the menu will appear on top. You can easily change the font and fonts style from there.

9.To add a graphic or object to your graphic, click the search tab on the left hand menu (the magnifying glass) and type in what you are searching for e.g. tree, star, balloon etc.

10.To change the colour of the object you just added - click on the object and the colour palette will appear on top from which you can choose a different colour by clicking on the colour boxes

 

11.To change the size of the object - click the object, four dots appear around the object, move your mouse over one of the corner dots, a double headed mouse appears - this is the resize mouse. Click on the dot, keep it clicked down as you drag the object to the size you desire

12.To move objects on your graphic - whether it be a text box or the graphic/object you just added, click on the item (the text box, graphic etc.) hover the mouse over the object and a four sided/cross mouse symbol will appear. You then hold down on the object and drag it to where ever you like!

13. To rename your graphic - click the file name on top and a dialogue box appears.  Here you  can type in your file name and click done! 

 

This was just a quick tutorial on Canva, but guess what? We have created a FREE CANVA course where we give you an Introduction to Canva!

  • This is a 3 part course and it is ALL video based!
  • We go through and give you a walkthrough of all of Canva including all the tabs on the left and the menu items on top.
  • We also Create a social media graphic with you going over each step.  
  • We then Customize the graphic through various manipulations which we walk you through step by step.  
     

CLICK THE ENROL BUTTON BELOW TO ENROL FOR FREE!

How to use Instagram Stories - a step by step tutorial

2016 thus far has definitely been the year of Instagram. First there was the logo change, then there was the new algorithm changes and now we have Instagram Stories.  All this change can be a bit scary at first but in the long run these changes will be great for your brand and business.  

What is Instagram Stories?

Those that are familiar with snapchat will find Instagram stories to be quite similar to snapchat and thus should be able to ease into it.

Instagram Stories is a new feature which allows you to create a “story” which is a montage of photos and videos that you take and add as you go to what then becomes your story when viewed together.  

Essentially it becomes a sort of slideshow which appears on your account for 24 hours and then disappears.

So let’s get right to it!

We have recorded a full Instagram Stories Tutorial for you, if you are not up for watching the video no worries, we have a step by step tutorial in images and text below!



 

When you are in your HOME SCREEN you will see Instagram Stories. The bar on top is the Instagram Stories bar.

 

To watch the Instagram Stories you need to:

 

  1. Click the HOME button to be at the screen where you can see all the Instagram Stories (or you can watch them on individual accounts when you are on that person’s account, if they have a colourful wheel around their profile photo, that means they have an Instagram Story that you have not watched)
     

2.  Click on the story you want to watch and the story will open and start playing

3.  While in someone’s story, you can TAP the screen to go through the story quickly

4.  To skip the entire story you are watching and to watch the next person’s story you SWIPE LEFT

To Send Message:

  1. While you are watching a story you can send the person a message (a direct message) by clicking the SEND MESSAGE button which is located at the bottom left hand corner

To Exit Instagram Stories:

  1. Press the “X”  in the top right hand corner and you will exit Instagram Stories and find yourself back on your home screen

To Record Your Own Instagram Story:

 

  1. Make sure you are on the HOME screen (if not click the Home button to get there)

  2. Click the plus symbol in the upper left hand corner and you will be taken to the Instagram Stories screen

  3. To record a video, PRESS and HOLD the circle button at the bottom of screen

  4. You will see colourful ring appear around the button - release the button once you feel you are done recording

  5. To take a photo - just click the circle button once

To add to your story:

  1. Once you are done recording or taking a photo press the checkmark to add the recording/photo to your story

You can Also:

  1. Click the cancel button to discard of the video and photo

  2. If you would like to save the photo or video to your camera roll click the download button on the bottom right hand corner

Do More:

  1. To your video or photo you can add text by clicking the ‘Aa’ button on the upper right hand corner, you can also change the colour of the text - the colour palette shows up when you select the ‘Aa’ button.  

  2. You can  draw on your video/photo by clicking the brush button - this will open the drawing tools where you can choose various brush types and colours.

  3. Apply filters to your video/photo by SWIPING LEFT

  4. Upload photos/videos taken in the last 24 hours from your Camera roll to your story by SWIPING DOWN on the Instagram Stories Screen to access your Camera roll

Watch your own Instagram Stories and See Who Else is Watching

 

  1. Click the YOUR STORY button in your home screen or YOUR PROFILE PHOTO in your profile

  2. While watching your story you will see a number appear at the bottom of the screen - that is the number of views that section of your story has got

  3. When you click the number your analytics appears

  4. Here you can see how many people have watched each section of your story and who those people are, download the story to your camera roll, UPLOAD your story to your Instagram feed and delete parts of your story that you don’t want in the story anymore

CONTROL who is watching:

 

  1. In the analytics section click the WHEEL ICON in the upper left hand corner

  2. Block particular accounts/people from seeing your story by selecting the “hide story from” section

  3. You can also customize you can send you direct messages with the “allow replies button” on this screen


As we say in the tutorial video - remember if you are using Instagram Stories for your Brand/Business - remember to stay focused! Keep your brand and target audience in  mind when you are recording Instagram Stories.  

How to use Facebook groups to promote your business

Facebook groups are a great way of increasing your following and engagement, but yes, it’s another social media platform to manage and curate or keep up with. But if done effectively Facebook groups are truly rewarding. There are few ways by which you can use Facebook to promote your brand either through your own Facebook group or through others. It is important to find groups that are in and about your niche or to restrict access to your own group to keep your members as reflective of your target group as possible.

Other Facebook Groups

1. Help whenever you can

If you come across a post which you have covered in a blog post be sure to share your post. Be as helpful as you can as people will begin to recognize you as an authority on the particular topics and this, in turn, will drive people to your website. The more helpful you are, coupled with the good quality information that you have provided, will make people trust you and become a returning follower.

2. Share your link but with this key action

A lot of Facebook groups provide the opportunity for people to share their recent posts in the form of a “daily promotion thread.” Do not just leave your link in the comments. Make sure you entice readers into clicking the link you have provided by telling them a little about your post. This is a great way of increasing traffic to your site but we suggest not posting during high traffic times as your post may get hidden amongst all the other posts.

3. Find Facebook groups that share your interests

Facebook groups provide the perfect chance to reach a community of people that are already collected together and hold your interests. Now you know exactly where to find “your people” and these Facebook groups can be used to prime and introduce people to your brand and what you want to sell or share. You can also use these Facebook groups to survey information you are interested in having in order to make decisions about your business. For example, it would be a good place to bounce a potential course idea and to see how your idea is received. It is also a great place to meet like-minded individuals who would like to collaborate, cross-promote or become affiliates.
 

Your own Facebook group

1. First, let's clarify, it's not about you

Facebook groups that are created for your business as say private groups associated with courses or with an email list or even open groups in general for your business are made for the people in your niche. It is for them to connect, to ask questions, to learn and to promote. That is what every successful group focuses their attention on, their people. Building a sense of community in your group means taking the spotlight and putting it on the individuals that make your group special.

2. Consistency is key

People love consistency because that is what builds trust. Post regularly and keep the same themes going in your group. That way your group members know what to expect and can even learn to look forward to it. But it is also important to remain consistent in terms of interaction.  Respond comments and posts frequently as it shows that you are also invested in the people that are invested in your group. Having given the whole spiel on consistency, we will mention that it is also good to share other things on interest like articles and opportunities to keep your group interested.

3. Pay attention to the information

Engaging your members to answer questions or surveys or allowing them the openness to be able to freely ask questions actually gives you a lot of key information that you can use to your business’ advantage. You are being given information on your target group’s pain points, gaps, holes, struggles and this information can in turn help you to set yourself as a key authority figure in this niche and offer the solution to their problems as either through your services or courses. So don’t take that information for granted!

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Snapchat for business: Why and How to use it

Snapchat isn’t only for teenagers and celebrities, it’s for you too--ya--you! As a creative entrepreneur you can use snapchat for your business.
 

Why snapchat?

Snapchat is one of the fastest growing social networks in the world and offers exciting features not found elsewhere (until Instagram stories - though instagram stories is missing filters and geotags). You can send personal snapchats or create a snapchat story that is available for 24 hours. What’s even cooler is the fact that you can use filters, emojis, geo-filters and text as well! The creative scope for the use of snapchat for your business is endless!

Without having to do very much, you can use snapchat to take your branding and marketing to the next level entirely. Meaning, you can use snapchat to humanize you and help you connect with your followers/clients like no other platform allows. You can show your creative, quirky, fun, funny, or personal side with snapchat and all of it’s features.What is even more important is the fact that you have full control. You can edit your stories to fit your brand identity.It is also a good way to ease into live broadcasting or vlogging since it familiarizes you to the idea of people watching you.

Well then, how to use snapchat for your business?

Increases engagement 

With snapchat, what you end up doing is inviting people to keep up with you, your work and your life to a point where they feel engaged. You talk to them, you ask them questions which they can reply to through the chat feature and you get people thinking “hey this person is just like me and I’ve seen what they get up to everyday and how they work” creating relatability and approachability. This is even more applicable if you use Snapchat to provide private or exclusive content! For example, you can offer sneak peeks to new products or your creativity process.
 

Promotions, perks and giveaways

Keeping in line with the last thought of private or exclusive content, you can use snapchat to offer exclusive promotional codes or coupons and even discounts. You can employ this in a number of ways, either for your own service or merchandise or as an affiliate for someone else (you see a lot of vloggers, for example, offer their snapchat people with exclusive ubercode discounts). You can let people know at the beginning of your snapchat that there will be a special something for them at the end so that will encourage viewers to watch your full story. Ultimately this sort of snapchat strategy creates brand loyalty.

Behind the scenes

People love to know how others operate, how things are made, ideas are realized and that is why behind the scenes snaps can become the most enticing of all snapchat content ideas. Not only does it go beyond products and services but it also humanizes you and your brand. It also offers a unique angle than otherwise seen on your website, shop, blog, twitter, instagram etc. and a change from regular promotional snapchats.

A few more details

It is important that your snapchat name is similar or the same as all your other social media handles so people can find you easily. Also remember to add your snapcode (little yellow ghost with black dots) to your blog, and to promote your snapcode on your other social media outlets. But mostly, remember to be yourself. People love watching real and interesting people and what they do, so don’t forget snapchat is about you so as long as it is still in the confines of your brand! Share interesting stories and information about yourself, your day and life, it doesn’t always have to be about business.

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