Bios are difficult, but they don’t have to be. I know first hand that some of us aren’t marketing gods, we don’t know the right words to describe ourselves and our work, but we’re here and we have something to say about ourselves and the art or products we want to share. So we struggle through all the information online hoping there is a magic formula that will make writing the bio that much easier.
Here are some basic guidelines to follow and think of when you are writing your bio:
1. Your bio shouldn’t appeal to everyone, and that’s a good thing:
Your Instagram bio is no less than a make or break issue. Its how you decide who you want to attract to your feed and send to your blog or business and who you don’t. So, you may have to burn a few bridges to make the ones that will benefit you the most. This is why you have to be really selective about who you are appealing to in your bio because those are the people that are more likely to stop and think “man, she seems pretty cool, I want to know more!” In order to do that, you have to narrow your bio down. Be concise as possible, think about your target audience or ideal customer and what they would search in terms of subjects and words.
2. Be as human as possible
Instagram bio’s allow for only so many characters and so you are limited as to the word count. While we want to define ourselves in the concise searchable manner as outlined above, you still want to remain human and relatable. This means throwing in a fun fact about yourself like “corgi lover” or “master of Solitaire.” These facts have nothing to do with your business or blog but they remind the reader that you are just like them. It also gives you a chance to let your personality out a little from all the other jargon like “creative entrepreneur” or “social media strategist.”
Another way to do this is by adding emojis. In my opinion, emojis in bios can straddle the line between professional and unprofessional. So it is important to remain mindful of the emojis that you choose to use. If you sell paintings for a living the paint palette is great, but maybe a unicorn not so much! (even though I know unicorns are magical)
3. Don’t be wordy, be concise
Choose keywords to describe yourself and string those together or have one sentence that tells people exactly what you do. Whichever way you choose to go be concise. You don’t need the flowery adverbs. Let your images show the reader that your work is “beautiful” or “quirky” as those are also words that people don’t tend to search anyways.
4. Include a call to action
A call to action is telling people to take action. And that action should be to visit your website, your blog, your shop or to download a copy of your latest opt-in/freebie or product. Make sure to include a link and tell people to click that link. It sounds silly, but people are more likely to do something if they are told so no, you don’t seem pushy.
5. So is there a magic formula?
No. This is because each of you is unique and ultimately it would be a shame if we all ended up saying the same things in our bio--we don’t want that. But there is a general framework to consider. You can change the parts and go with what works with you. If you’re still stuck as to how to start, start with writing down words that describe you and describe your brand or business.
Try it out:
Who you are + what you offer + what transformation your offer can provide + personality + call to action
If you are a jewellery designer (or a handmades/Etsy shop owner) you can try replacing the 3rd variable with what sets your jewellery or product apart from the rest, telling the reader why they would need your product in particular.