VISUAL CONTENT IS THE BASIS OF YOUR INSTAGRAM EXISTENCE
There are over 75 million users on Instagram. Over 80 million photos are uploaded on a daily basis. Therefore you need to stick out when it comes to Instagram! The first thing you need to understand about Instagram is that visual content is the basis of your Instagram existence.
Another thing you need to keep in mind when it comes to Instagram is two words: Cohesive and Consistent. You need a Cohesive feed and You need to be Consistent. Just those two actions can transform your feed into a successful one.
So how do all those amazing Instagram accounts with so many followers do it? How do they have that beautiful cohesive feed?
Well my friends ...here is the secret to a Cohesive feed >> a style guide! That’s right, a style guide will help you to remain consistent thus resulting in a cohesive feed. And we have created one for you to download!
Steps to a Cohesive Instagram Feed
There are many aspects to a Cohesive feed, they require time and intent behind each image you post.
- Firstly you need to understand your audience. You need to really understand who your audience is, what do they like? What do they do for a living? What is their lifestyle liked? Etc. This will inform your content. Which is the first part of your style guide. Deciding what sort of content you will be posting and then keep that consistent - not deviating from it, will result in cohesiveness in your feed.
- You then need to decide on the mood of your feed. Is the mood, feminine? Minimalist? Fun and colourful? Again once you decide on having a minimalist mood to your feed, and you consistently post minimalist images your feed will look much more cohesive! Now imagine if you posted 3 images with a minimalist mood and then you decide to post a bright busy image with a hot pink background - you see how it throws off any chance of your feed being cohesive?
- his also goes for filters as well. You need to be consistent in your filter use. You can’t be using a different filter everyday. Try to use the same filter with the same editing process and values. This will lead to a much more cohesive feed!
- If you are doing text overlays. You need to be mindful of your typography. Keep your font, font style, font colour and size consistent. You cannot be using a cursive font for one post and then a bold block font for another.
Keeping all these things in mind and keeping them consistent will automatically result in a cohesive feed.
We highly recommend taking the time to decide all of these aspects that we discussed. This will help you post with intent. Thus before posting you need to keep all of these things in mind and really think of how this post will fit in your grid. Will it upset the consistency you have going? Always refer back to your style guide!