How to use Instagram for Etsy shops

So you have set up your Etsy shop, taken your photos, written the descriptions and put up listings.  And then you hear the words “social media” and “marketing.” It can feel like another big mountain to climb. But it doesn’t have to be! Especially with Instagram.

Instagram and Etsy are made for each other.  Instagram is a highly visual platform so what other better way to showcase your products and Etsy shop? And guess what? You are promoting your products and not having to pay for it!

Instagram not only provides you with the opportunity to showcase/sell your products through another platform but it also contributes to you building your brand online which connects you with your audience and potential customers!

Before we share ways to use Instagram for your Etsy shop just remember: Instagram is about consistency and Intent. Therefore, you need to be thinking how is this going to help my brand, before you post any image on Instagram. And is this consistent with all the other images I have posted--in other words, does it fit in my grid in terms of filter, content, theme etc.

We have an entire module dedicated to visual content strategy in our course INSTABUZZING which will help you post with intent on your Instagram account for your Etsy Shop! Click the button below to learn more: 

So here are some tips and ways for you to use Instagram for your Etsy Shop

1. Private to Public

If you are using an Instagram account for your Etsy Shop you need to have your profile set to public.  You should separate your personal account from your business account on Instagram anyways.  This is a key to keeping your account cohesive and consistent.  

It really defeats the purpose if your Instagram account for your Etsy Shop is set to private.  This leads to the potential follower/customer having to go through a whole process with you. They have to send a request to you, then you need to approve their request. And by the time you do all this they can land on another shop’s Instagram page, a shop that sells similar products as yours which has their account set to public, and end up following and buying from them. This is because their products are more accessible since they are visible right off the bat.  You are really hindering the potential impact that Instagram can have on your Etsy shop, by setting your account to private.  

2. Instagram post ideas for Etsy shops

As mentioned before, Instagram, as a platform, is really an opportunity to build your brand and connect with your audience (potential and existing customers).  Therefore, you should really seize this opportunity and use it to showcase your brand.  

Here is the various different ways you can do this:

A. Workspace

Showcase your workspace, provide a little behind the scenes look. This really helps in humanizing your brand and making you more relatable. It’s important to remember that people tend to buy more from people they feel like they can connect with or relate to!

B. Product in process (various stages of production)

C. Finished product

Instagram, being a primarily visual platform, is great for finished product photos! Taking good quality photos of your product and then posting them to Instagram is a perfect way of getting your products out there outside the etsy realm / marketplace. This is great because, guess what? Instagram has a massive global reach! More than 75% of Instagram users are outside of the U.S. and whereas Etsy user’s primary gender is women for Instagram it is split 51% male to 49% female.  Look at all the people you can reach just by being on Instagram!

D. Tools

You can take lots of fun and unique photos of your tools with your supplies
Ie. like flatlays!

E. Your Inspiration

What is the inspiration for your creations? Is it florals or plants? Share that! Is it an excerpt from a novel? Share that!

3. Make sure you have a link to your shop in your bio

Yes I know this seems like it is really obvious, but I have landed on many Instagram accounts for Etsy shops where there is no link! You need a link and you need a Call to Action, that is, tell visitors on your Instagram account to click the link to head over to your shop! In fact, it’s also a very good idea to have a call to action in your captions, meaning, tell your followers to click the link in the bio!

4. Offer special discounts

Offer your Instagram followers a special discount code that they can use at your shop! This is exclusive to your Instagram followers! If people feel that by joining your Instagram they will remain up to date on all these exclusive offers and discounts then they’ll want to follow so not to miss them. The more they keep up and see your Instagram posts the more they are likely to buy!

5. Get your products featured

There are tons of accounts that feature handmade or Etsy products.  Now this one usually comes with a fee, but it is a great way to get your products and shop promoted! Check out our Instagram account @handmadefindslove where we feature handmade and Etsy shops!

There you have it! Tons of ways for Etsy shops to utilize Instagram to build their brand, connect to their audience and increase sales! But if you still are wanting a more in-depth and step-by-step actionable system to grow your Instagram and make sales then learn about our new course Instabuzzing! Each module is designed to help creative entrepreneurs learn how to use Instagram to grow their business online with a focus on growing their Instagram presence.

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