Posts tagged Blog tips
Define your target audience with these 5 easy steps

Running a business without a defined target audience is like setting up a stall in a crowded unlit room. You know there are people around, people that would be interested in what you have to offer but they can’t see you and you can’t see them. So you end up shoving your pamphlet and giving your spiel to people who don’t care what you’re about because, well, they can’t see you in the large crowd in a dark room.

What does having a defined target audience look like?  For the right person, the world stops, the crowd disappears and all of a sudden a light shines from the heavens like a spotlight just on you. 

How do you obtain such a spotlight? You define your target audience and present them with your business as *the* solution or missing piece--and just like that, like magnets you will attract.

Here are 5 things to think about when it comes to defining your target audience:
 

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7 Ways to Use Instagram Stories for your Business and Blog

Algorithm changes means Instagram now shows your followers your post not chronologically as posted but through a smart feed - meaning Instagram decides if your posts get shown and when it shows up for your followers.

This is why I urge you to utilize Instagram Stories. This way even the followers that are not seeing your posts can still view your content via Instagram Stories. Therefore you are able to reach more followers through Instagram stories.

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How to create free amazing graphics for your blog & business

We all know that visual communication has become more and more important over the last decade or so.  The growth of Instagram, Pinterest and Tumblr is a clear indication of this. A catchy headline and a eye catching graphic is what will draw readers to your blog.  And with Pinterest being a lot of bloggers and small business’s highest referral site we now need to create amazing graphics that will not just get pinned over and over again but will also make people click through to your blog or site.

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How to use Facebook groups to promote your business

Facebook groups are a great way of increasing your following and engagement, but yes, it’s another social media platform to manage and curate or keep up with. But if done effectively Facebook groups are truly rewarding. There are few ways by which you can use Facebook to promote your brand either through your own Facebook group or through others. It is important to find groups that are in and about your niche or to restrict access to your own group to keep your members as reflective of your target group as possible.

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Snapchat for business: Why and How to use it

Snapchat is one of the fastest growing social networks in the world. Without having to do very much, you can use snapchat to take your branding and marketing to the next level entirely. Meaning, you can use snapchat to humanize you and help you connect with your followers/clients like no other platform allows. You can show your creative, quirky, fun, funny, or personal side with snapchat and all of it’s features.

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