Running a business without a defined target audience is like setting up a stall in a crowded unlit room. You know there are people around, people that would be interested in what you have to offer but they can’t see you and you can’t see them. So you end up shoving your pamphlet and giving your spiel to people who don’t care what you’re about because, well, they can’t see you in the large crowd in a dark room.
What does having a defined target audience look like? For the right person, the world stops, the crowd disappears and all of a sudden a light shines from the heavens like a spotlight just on you.
How do you obtain such a spotlight? You define your target audience and present them with your business as *the* solution or missing piece--and just like that, like magnets you will attract.
Here are 5 things to think about when it comes to defining your target audience: