We all know that visual communication has become more and more important over the last decade or so. The growth of Instagram, Pinterest and Tumblr is a clear indication of this. A catchy headline and a eye catching graphic is what will draw readers to your blog. And with Pinterest being a lot of bloggers and small business’s highest referral site we now need to create amazing graphics that will not just get pinned over and over again but will also make people click through to your blog or site.Read More
Here is the thing, we all are not amazing photographers or photo editors or photo styling isn’t our thing. But we all know the importance of amazing photos and images when it comes to running successful blogs, businesses and social media accounts online.Read More
As a creative entrepreneur visual strategy is a key part of your business strategy and brand identity because it’s the best way to attract people to your account and drive them to your website or shop. But it’s having your images and account stick out amongst the rest that is often the difficult part. Instagram can be frustrating in that way. You may have amazing products or insanely well-put-together outfits but if you don’t have a visual strategy in place for your Instagram then people simply will not pay attention.
Fortunately, there are very simple and easy things that you can do to improve your visual content and get the recognition you deserve.
Since the foundation of Instagram is visual content the key to success on Instagram is good images and a cohesive feed. A great way to attain those beautiful flawless images and cohesive feed is using apps that make it easier to have a consistent editing workflow resulting in amazing images and feed.Read More
As a creative entrepreneur there is nothing more important than brand identity to differentiate yourself from the thousands of other bloggers, jewellery makers, bakers or knitters out there. And in the current world we live in attention spans have become close to a few seconds long. This is why more and more brands, companies and even journalistic outlets have switched to image oriented online-marketing, the same online-space that most creative entrepreneurs function in. This begs the question again, how to differentiate yourself from the rest? How to make you the “go-to,” the trusted voice, the brand that someone thinks first of when they think of your niche?
The answer is: good quality graphics. So why are good graphics important?