How to use Facebook groups to promote your business

Facebook groups are a great way of increasing your following and engagement, but yes, it’s another social media platform to manage and curate or keep up with. But if done effectively Facebook groups are truly rewarding. There are few ways by which you can use Facebook to promote your brand either through your own Facebook group or through others. It is important to find groups that are in and about your niche or to restrict access to your own group to keep your members as reflective of your target group as possible.

Read More
Snapchat for business: Why and How to use it

Snapchat is one of the fastest growing social networks in the world. Without having to do very much, you can use snapchat to take your branding and marketing to the next level entirely. Meaning, you can use snapchat to humanize you and help you connect with your followers/clients like no other platform allows. You can show your creative, quirky, fun, funny, or personal side with snapchat and all of it’s features.

Read More
How to use Instagram for Etsy shops

Instagram and Etsy are made for each other.  Instagram is a highly visual platform so what other better way to showcase your products and Etsy shop? And guess what? You are promoting your products and not having to pay for it!

Instagram not only provides you with the opportunity to showcase/sell your products through another platform but it also contributes to you building your brand online which connects you with your audience and potential customers!

Read More
How to use Instagram to drive sales without being salesy

Instagram is one of the best social media platforms to build relationships and trust with your audience and this is often one of the first steps of converting your followers into buyers and getting them to click over to your shop/blog/website

Whereas Twitter is great for community and Pinterest is great for driving traffic, Instagram is great for building trust with your audience.

And the best part? Instagram has a global audience, meaning a global reach!

Read More
How to have amazing pictures on Instagram!

As a creative entrepreneur visual strategy is a key part of your business strategy and brand identity because it’s the best way to attract people to your account and drive them to your website or shop. But it’s having your images and account stick out amongst the rest that is often the difficult part. Instagram can be frustrating in that way. You may have amazing products or insanely well-put-together outfits but if you don’t have a visual strategy in place for your Instagram then people simply will not pay attention.

Fortunately, there are very simple and easy things that you can do to improve your visual content and get the recognition you deserve.

Read More
How to Hashtag on Instagram

So as you can see, hashtags, by definition, are key in making your Instagram feed discoverable. They also keep your images alive since otherwise your images have a short shelf life, keeping them alive means they will forever be discoverable under the hashtag it is linked to. The problem is that most people on Instagram don’t use hashtags in the most effective way. Essentially, you have this missed opportunity to increase your engagement and see real growth on your Instagram.

Read More